I find where Shopify stores leak revenue — and I fix it.
For DTC brands doing $50k–$500k a month. In 72 hours you get the top ten leaks in your store, what each one costs you per year, and which to fix first.
14 years engineering, 6 of them inside Shopify — themes, apps, Plus, headless.
Why me
Most CRO consultants can't ship the fix. Most Shopify developers never read the test.
So the diagnosis goes to one vendor, the implementation to another, and the thing that was supposed to lift conversion arrives three months later built slightly wrong. I do both halves. The person who finds the leak is the person who closes it — and the person who then checks whether the number actually moved.
Conversion work
All →-
Phase-driven, AI-assisted build of a complex delivery-zone form inside an existing Remix-based Shopify app — covering ZIP validation, draft/publish states, duplication, and pricing overrides.
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Migrated Nuflorist's cart widget from Liquid + vanilla JS to a Preact + Volt + TypeScript theme app extension — ~80% smaller bundle, sub-500ms hot reloads, and better Lighthouse scores.
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Implementation patterns for video-based A/B tests on Shopify storefronts — lazy loading via IntersectionObserver, multi-format sources, and muted autoplay strategies that protect Core Web Vitals.
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Rebuilt a Shopify product-recommendation feature using web components and a custom metafield-driven upsell list — A/B tested against the original and lifted average order value.
Writing
All →Want to know where your store is leaking?
The Revenue Leak Audit takes 72 hours and costs $500. If the leaks I find don't add up to at least 5x what you paid me in projected annual revenue, you don't pay.